Founded by a former Harvard track captain in 2002, Clever Training offers athletes the latest fitness technologies,  techniques and products used to compete at the elite level. Its goal is to provide athletes with a focused vision, drive and determination when competing or just living a healthy lifestyle.

Beginning as a small business and local store and evolving into an industry leader of fitness technologies and equipment, Clever Training staffs a team of fitness experts who are passionate, competitive athletes that make an individual contribution to fulfill the Clever Training mission statement: "To inspire and to provide the most innovative fitness products and technologies to every athlete in the world."

Its corporate headquarters and flagship retail store is located in Indian Rocks Beach on the gulf coast of Florida.